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Journal : Journal on Education

Keefektifan Bahan Ajar Unit Kegiatan Belajar Mandiri (UKBM) Teks Esksplanasi Berbasis Literasi untuk Siswa Kelas XI MAN 3 Kediri Ucik Nurmawati; Heny Sulistyowati
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023 In Press
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1571

Abstract

This study aims to test the effectiveness of UKBM teaching materials Literacy-Based Explanatory Text for Class XI Students of MAN 3 Kediri. The type of research used in this research is experimental research with the Pre-Experimental Design research with the One-Group Pretest-Posttest Design model. The subjects of this study were 34 students of class XI Religion 2 MAN 3. Data collection methods used are tests, questionnaires, documentation, and observation. Meanwhile, to analyze the data using the effectiveness test. The results showed that the average pretest score was 69.24 and the posttest average score was 80.24. This means that student learning outcomes have increased by 14.28, and the average gain test is included in the moderate criteria, which is equal to 0.36 or 36%. Based on the explanation above, the use of UKBM teaching materials is effectively used to improve students' literacy skills in learning explanatory texts for class XI MAN 3 Kediri.
Kemenarikan Pemilihan Kata Pada Iklan Online Shop Aplikasi Shopee Analisis Wacana Persuasi Muhammad Zukhruf Fikri Al Ayubi; Heny Sulistyowati
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.4059

Abstract

The marketing tool used to help sell goods is commonly called advertising. Advertising serves to provide information, both services, ideas and ideas that are solicitation or persuasive. Advertisers can attract potential customers by using persuasion strategies that will be discussed in this analysis. The source of the data in this study is a piece of advertising discourse. Online advertising discourse on the Shopee application is the data used in this study. The data is in the form of sentences with word choices that attract buyers. The data collection step uses the observation method or the listening method, namely listening to the use of language in advertising discourse. Researchers select data according to research needs. The data analysis used in this study is an interactive model analysis. Interactive analysis basically involves three components, namely, (1) data collection, (2) data reduction, (3) data presentation. The results of the study show that there are two ways advertisers persuade potential customers, namely implicit persuasion and explicit persuasion.